注目アイテム

Google v. Louis Vuitton - A Case StudyEU Trademark Law, Online Advertisement, Effects-Test and Functions of a Trademark【電子書籍】[ Thomas Obersteiner ]

Item Number 17

<p>Essay aus dem Jahr 2011 im Fachbereich Jura - Sonstiges, Note: A (Very Good), Ludwig-Maximilians-Universit?t M?nchen (IELPO LL.M Program (ielpo.org)), Veranstaltung: Course 'Trade-Related Intellectual Property Rights', held by Bruno van Pottelsberghe, Full-Time Professor at the Universite? Libre de Bruxelles (ULB), Solvay Brussels School of Economics and Management (SBS- EM)., Sprache: Deutsch, Abstract: This essay addresses one of the most famous disputes over the use of trademarks as keywords in online search engines: Google v Louis Vuitton. It arose over a crucial question for the future of trademark protection and online advertising. A description of the parties and the background is followed by an examination of the preliminary ruling issued by the European Court of Justice (ECJ) in March 2010 and the legal and economic consequences deriving from it. Several experts have commented on this controversial decision and the paper will provide an overview of their opinions. The last part will consist of concluding remarks by the author.</p>画面が切り替わりますので、しばらくお待ち下さい。

※ご購入は、楽天kobo商品ページからお願いします。

※切り替わらない場合は、こちら をクリックして下さい。

※このページからは注文できません。

Item Number 17

Review Count レビュー件数 0件
Review Average レビュー平均 0(5点満点)
Shop Name ショップ 楽天Kobo電子書籍ストア
Price 商品価格 213円(税込み)

この商品を買った人は、こちらの商品にも興味をもっています。

こちらも一緒にいかがですか